Medically reviewed by Steven Hamlett, Au.D., Abilene Audiology.
Last updated: July 2026.
Buying hearing aids in Abilene, TX starts with a licensed audiologist, not a shelf.
At Abilene Audiology, we test your hearing, match you to a device that fits your loss and your budget, then program it to your ears and adjust it over time. We carry ReSound, Starkey, Widex, Oticon, and Phonak, and we see patients at two locations: Abilene and Brownwood. Prescription hearing aids in the U.S. usually run about $2,000 to $7,000 a pair depending on technology level and the care included, and that price gap is mostly about programming, follow-ups, and support, not just the hardware.
Hearing Aid Brands
Abilene Audiology Co. works with top hearing aid brands and manufacturers to offer residents of Abilene, TX, a wide range of hearing solutions.
Widex Hearing Aids
Widex is a Danish hearing aid brand known for its innovative solutions that provide excellent sound and comfort. Widex hearing aids use advanced technology such as machine learning and Artificial Intelligence (AI) to adapt to various listening environments.
Widex hearing aids come in a wide range of hearing aid models and are known for their natural sound quality. Widex offers patients expanded access to a fuller range of sound within speech and sounds in the environment.
Phonak Hearing Aids
Phonak is a trusted brand of hearing aids and accessories. They offer a wide range of hearing aids with various technologies and features to address various levels of hearing loss.
Phonak is an industry leader in CROS technology, which helps patients who may have a complete loss on one side and need an alternative way to “hear in stereo”.
Starkey Hearing Aids
Starkey is known for its groundbreaking technology in the hearing aid industry. Some of Starkey’s flagship hearing aids incorporate artificial intelligence (AI) and sensors to provide real-time feedback on physical activity, cognitive health, social engagement, and device usage. They also feature fall detection, remote programming capabilities, and direct streaming.
Starkey is known for their attention to detail in the production of custom-molded in-the-ear hearing aids and its ability to make smaller rechargeable devices.
Resound Hearing Aids
Resound GN started in the hearing aid industry back in 1943. It operates as a part of The GN Group, a global frontrunner in intelligent audio solutions.
Resound hearing aids are meticulously crafted using their exclusive Smart Hearing technology, coupled with their distinctive concept of Organic Hearing.
Resound’s objective is to offer hearing solutions that closely mimic the natural hearing process, harnessing the unique structure of the ear to capture sounds and deliver them to the ears in an ergonomic manner.
Hearing aid styles
Once the type and severity of hearing loss are determined with a hearing test, we will then recommend the most appropriate hearing aid based on your needs.
Hearing aids are manufactured in a variety of designs and styles, as listed below:
Completely-in-the-Canal (CIC)
CIC hearing aids support the ear’s natural function as sound is collected naturally from the external ear. The sound that is picked up by the hearing aid passes through the microphone in the ear canal. The placement and proximity of CIC hearing aids to the eardrum allow it to produce a more realistic and natural hearing experience.
In-the-Canal (ITC)
In-the-canal hearing aids fit snugly in the lower portion of the external ear. They are discreet and easier to remove or insert. ITC hearing aids come with a shell that makes room for more powerful features and a bigger battery.
In-the-Ear (ITE)
ITE hearing aids have no external tubes or wires visible, making them highly discreet and sophisticated. They are custom-made hearing aids that ensure a neat aesthetic and a perfectly comfortable fit.
Behind-the-Ear (BTE)
BTE hearing aids are a versatile and popular option. They can either sit on top of the ear or, as the name implies, behind the ear. Because of their size, BTEs can accommodate more power and features, as well as a bigger battery size for a longer operational lifespan.
When choosing a hearing aid, you will have to consider the type of hearing loss you have (your audiologist can help you with this, since this is more on the technical side). You will also have to consider your budget and lifestyle, most especially because you will have to wear your hearing aids for several hours on a daily basis.
How to choose the right hearing aids in Abilene, TX
The right hearing aid is the one matched to your hearing test, your ear anatomy, and how you actually spend your day. A first-time wearer with mild high-frequency loss needs something different from someone returning after years without a device. Here’s how the main paths compare.
| Path | Who it fits | Fitting & programming | Follow-up care | Typical cost (pair) |
| Audiologist-fit prescription aids | Any measured hearing loss, especially moderate to severe | Custom-programmed to your audiogram | Included adjustments and cleanings | $2,000 – $7,000 |
| Over-the-counter (OTC) aids | Adults with self-perceived mild-to-moderate loss | Self-fit by app or presets | None built in | $200 – $1,000 |
| Online / mail-order aids | Comfortable buyers who won’t need in-person help | Remote or none | Limited, remote only | Varies |
If you’re weighing OTC against prescription, read can I buy hearing aids over the counter and is it better to get a hearing aid from an audiologist. To start with a test, book a hearing test.
Frequently Asked Questions
Here are a few of the questions that patients frequently ask related to hearing aids. If you have a specific question that you need answered, please contact us.
What is the best hearing aid?
The “best” hearing aid ultimately depends on your specific hearing loss and personal preferences. It’s best to work with an audiologist to determine the most suitable hearing aid. Audiologists can also conduct a hearing evaluation and recommend the best hearing aid based on the results of your hearing test.
Which brand of hearing aid is best for tinnitus?
There are many hearing aid brands that offer features to help manage tinnitus.
Widex hearing aids are a popular solution for tinnitus, as they feature a unique sound processing technology called Zen. It is designed to provide soothing tones and sounds to help reduce the perception of tinnitus.
Consult with an audiologist to determine which hearing aid brand is best for your unique tinnitus needs.
Which hearing aid is best for severe loss?
The “best” hearing aid for severe hearing loss will depend on many factors, such as the type and extent of the hearing loss, lifestyle, budget, and personal preferences.
Many hearing aid brands have products that are specifically designed to address severe hearing loss. These items have powerful amplification and noise reduction features to help individuals with severe hearing loss hear more clearly, even in challenging listening environments.
How much do hearing aids cost in Abilene, TX?
Prescription hearing aids in the U.S. usually cost about $2,000 to $7,000 a pair, and the price reflects technology level plus the fitting, programming, and follow-up care included.
Does insurance or Medicare cover hearing aids?
Coverage varies by plan, and Original Medicare does not cover hearing aids themselves. We break down what’s covered on our page about whether Medicare pays for hearing aids. Veterans can see options on our VA hearing aids page.
Do you fit hearing aids at both the Abilene and Brownwood offices?
Yes. We serve patients at both locations.
What brands of hearing aids do you carry?
We carry ReSound, Starkey, Widex, Oticon, and Phonak.
Hearing Aids in Abilene and Brownwood, TX
Abilene Audiology Co. carries a wide range of hearing aid brands and products to give you access to premium hearing solutions in Abilene, TX, and Brownwood, TX.
Our audiologists and staff are trained and experienced to help you choose the best hearing aid and products to address your specific hearing needs.
Contact us today to schedule an appointment!